Online stores & catalogs

An ordering experience that fits what you sell.

A made-to-order bouquet and a stocked retail product need different buying journeys. Choose a catalog with a conversation, a payment checkout or a considered combination of the two.

For florists, retailers and creative product businesses

Customers need to see the product clearly, understand available choices and know how to place an order. For custom work, a short conversation may be more useful than a fixed-price cart. For stocked goods, a checkout can reduce manual handling when pricing, inventory and delivery rules are ready for it.

We start by deciding how an order is accepted, how its price is confirmed and who manages the catalog. That avoids designing a checkout around a business that still needs to quote every custom item, or sending staff a message that lacks the choices required to fulfil it.

Possible solution modules

Start with the decisions that matter.

These are capabilities to scope around your operation, not a fixed bundle of connected services.

01

Product discovery and content

Organize collections, product details and photography so customers can compare useful choices. Agree who adds products, updates availability and maintains translations.

02

Catalog and conversational ordering

A catalog can prepare an order message for WhatsApp or direct a customer to a conversation. Payment and final acceptance can happen separately; the website should explain that path clearly.

03

Payment-provider checkout

Where suitable, scope a hosted store or payment-provider integration. Supported countries, currencies, fees, refunds, account ownership and provider terms must be confirmed.

04

Fulfilment and ongoing care

Define delivery areas or slots, pickup, made-to-order lead times and how the team sees new orders. Inventory or courier integrations are additional work where their APIs allow it.

How the work takes shape

Understand it. Review it. Put it to work.

  1. 01

    Choose the order model

    Review representative products, pricing, customization, stock and delivery. Decide which steps belong on the site and which need a conversation.

  2. 02

    Design and test buying decisions

    Review product pages, option choices and the order handoff. For checkout, test the provider’s supported sandbox path and failure states before launch.

  3. 03

    Prepare catalog ownership

    Agree administration, training, accounts, content handover and care. Document external subscriptions and the responsibilities for orders after launch.

An honest example

NUR gift shop: a catalog with WhatsApp ordering

The existing NUR gift shop portfolio entry shows a handmade-gift catalog with multilingual discovery and WhatsApp ordering. It is not presented as an online card-payment checkout. The provided case study describes owner-managed products; this integration does not change that separate website or claim new payment functionality.

Questions before you begin

A clearer scope starts here.

Do we need online payments to have an online store?

No. A product catalog with a clear WhatsApp or enquiry-based order path can suit made-to-order work. It should explain when price, availability and acceptance are confirmed.

Does NUR gift shop have a payment checkout?

The portfolio example is a catalog with WhatsApp/Instagram ordering, not an online payment checkout. We keep those two buying models distinct.

Can you connect Shopify or a payment provider?

Those are scoped capabilities. We assess the business location, products, provider availability, account requirements, fees and supported integration before agreeing a solution.

Can our team manage products after launch?

An agreed admin/content workflow and handover can be included. The choice of platform, permissions, training and ongoing maintenance belongs in the proposal.

Your next step

Bring the work you want to improve.

A short brief is enough to begin a discovery conversation. Tell us about the current process, the people involved and the outcome you need.

Start your brief ↗